{"product_id":"lokk-x-admiral-p","title":"LOKK X ADMIRAL P","description":"\u003cp\u003eAdmiral P was born in Zambia, where he grew up for the first 13 years of his life, specifically in Lusaka, the capital. With a Norwegian father and a Zambian mother, he has had a unique upbringing and life journey. First as a white Norwegian-African in Zambia, then moving to an entirely unfamiliar Norway, where he looked Norwegian but certainly wasn't. Additionally, shortly after his arrival in Norway, his father passed away.\u003c\/p\u003e\n\u003cp\u003eThe first years in Norway were marked by adolescent rebellion and adjustment problems, understandably. But music came early into the Admiral's life; through his mother's reggae records, he was inspired by the genre's message of love and unity, and eventually realized that this was a scarce commodity in Norway. When he then met and became acquainted with Selecta Daniel \"Lion,\" the matter was settled. The two started Norway's leading reggae sound system, Jah Ark Manifest, in 1999, and since then, they have spread reggae music throughout Norway.\u003c\/p\u003e\n\u003cp\u003eAdmiral P possesses a rare talent that has left its unique mark on a genre that is both rapidly growing and has become a part of Norwegian popular culture. After a solid string of hits: \"Spinnvill,\" \"Snakke Litt,\" \"Kallenavn,\" and \"Engel\" (over 60 million Spotify spins), he has long established himself as one of Norway's biggest solo artists.\u003c\/p\u003e\n\u003cp\u003eAdmiral P barely needs an introduction anymore. In 2015, he and Nico D won the Spellemann Award for \"Hit of the Year\" for \"Engel.\" With a natural flair for creating catchy, modern, yet traditionally rooted expressions, Admiral P has worked his way up and forward as an artist not only on the Norwegian but also on the Scandinavian reggae scene. When he also delivers an exhilarating live show together with the renowned 9-piece band The Global Citizen Band, it is easy to understand why he has also become one of the most sought-after artists in the Norwegian live market.\u003c\/p\u003e","brand":"LOKK X","offers":[{"title":"Snapback Cap \/ Black \/ One Size","offer_id":30388165312589,"sku":"LLOSBOCL1313S","price":399.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0499\/2897\/products\/lokk-x-cap-snapback-cap-black-white-one-size-lokk-x-admiral-p-3941449302093.jpg?v=1712847731","url":"https:\/\/lokk.no\/en\/products\/lokk-x-admiral-p","provider":"LOKK","version":"1.0","type":"link"}